Why aren’t customers buying your products?
There must be a reason they’re rejecting you, right?
Could it be your prices are too high? Or your product is difficult to understand? Or that people are turned off by your brand image?
But I’ll bet a penny to a pound your problem has more to do with this:
Or lack of it to be more precise.
But don’t take my word for it.
Check out ‘How B2B Brands Grow’ from The B2B Institute and Ehrenberg-Bass Institute.