It’s far from easy.
As any parent will tell you, achieving the outcome you want often requires the patience of a saint.
Because what you want to happen, and what actually happens, are two entirely different things.
You can plan the menu as carefully as you want…
Cook the food to perfection…
And serve it up in fun and interesting ways…
“Open wide, here comes the aeroplane.”
“Oh look, it’s a smiley face!”
It won’t matter.
You…
Your kid…
And everyone and everything within a 3-foot radius is going to get covered in some combination of mashed fruit and veg.
It’ll end up everywhere.
(Except of course, where you want it to go.)
Landing in places you never expected and never thought possible.
Marketing is a bit like that.
Just like the best laid plans of doting parents rarely survive contact with a lively two-year old at mealtimes…
The best laid plans of marketers rarely survive contact with the market.