There’s a common mistake smaller companies make when it comes to marketing strategy.
They see what bigger, more successful brands are doing and try to copy them.
The thought process goes something like this:
“Oh look, that big successful brand is using TikTok.”
“We should be using TikTok too!”
And off they go, without a care in the world.
Because if big successful brands are doing it, it must be the right thing to do…
Right?
Well, if you think you can hack your way to a marketing strategy by copy and pasting the tactics of bigger brands, here’s some food for thought…
“All men can see the tactics by where I conquer, but what none can see is the strategy out of which victory is evolved.” – Sun Tzu