Exactly what it says on the tin

If brand positioning were Ronseal, here’s what it would say on the tin:

Before application:

1. Know your customer
2. Know your product
3. Know your competition

Then apply liberally.

P.S.

“Does exactly what it says on the tin” is a strapline that became part of everyday language in the UK. It means something that delivers on its promise. Read about the origins here:

Click here If you’re wondering what the ads were like.