You know this marketing game?
You win it when you sell more stuff to people.
And selling gets a lot easier if you keep your pitch simple…
Whether you’re pitching your product in an ad…
In a sales meeting…
Or in a den full of hungry dragons.
Simplicity is your friend.
For me, the best examples of keeping pitches simple come from Hollywood.
Screenwriters, producers and directors use something called a logline to pitch investors on their movie ideas.
A logline is nothing more than one or two sentences that get straight to the point and sum up everything about a movie in as few words as possible.
A value proposition if you like.
There are plenty of great examples to learn from.
But here’s my favourite:
Jaws in space.
Powerful stuff, right?
Even if you can’t guess the name of the film, you know immediately what it’s about.
That’s how simple pitches can be.
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(Did you guess the name of the film? If not, here you go.
Watch until the end, it’ s worth it.