French aviator and author of The Little Prince, Antoine de Saint-Exupéry, once wrote:
“In anything at all, perfection is finally attained not when there is no longer anything to add, but when there is no longer anything to take away.”
If you move in design circles, you’ll be familiar with the quote.
But it’s also a great way to think about positioning your brand.
Simplicity beats complexity.
Every. Single. Time.
So why is it so many companies insist on doing the opposite? 🤔