If you’ve ever travelled the Tube in London, you’ll have seen the sign.
Mind the gap.
It’s good advice when using the Underground.
It’s also good advice for marketing.
The gap in this case is the space between where your prospects are now…
And where they want to be.
Mind the gap and you’ll improve the chances of people buying from you.
Ignore it at your peril!
Then try my weekly newsletter. Every Friday afternoon I’ll send you one practical positioning tip – so you can make your products easier to understand, easier to remember and easier to buy.
You only need your email to subscribe.
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Once a week, straight to your inbox.
(You only need your email to subscribe)
You only need your email to subscribe.
You only need your email to subscribe.