Be careful when marketing gurus start talking brand love.
They’re often talking brand bullshit.
Here’s a better way to think about customer loyalty:
Customers aren’t monogamous.
They’re polygamous.
You share them with other brands.
Loyalty is less about customers forming exclusive relationships.
And more about multiple relationships with a group of suitable partners.
Ahem!
Then try my weekly newsletter. Every Friday afternoon I’ll send you one practical positioning tip – so you can make your products easier to understand, easier to remember and easier to buy.
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Once a week, straight to your inbox.
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You only need your email to subscribe.
You only need your email to subscribe.