Speed of light shit

I’ve just visited a website that proudly introduced its world-class, data-driven, machine-reading, AI-based, experience analytics platform…

In a single sentence ‘value proposition’ 62 words long! 😱

Now I’m sorry…

If your homepage value proposition runs non-stop for 62 words and sounds like it was banged out by drunken chimpanzees tap-dancing on broken typewriters, guess what?

You don’t have a value proposition.

You have a problem.

As legendary copywriter David Abbott said:

“Shit that arrives at the speed of light is still shit.”

I couldn’t agree more.

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Speed of light shit

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Radically simple, high concept marketing.

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Radically simple, high concept marketing.

Once a week. In your inbox.

Nice one! 👍 A confirmation mail is on it's way. Go check your inbox. 📩