Over the weekend I watched the Usual Suspects again for the first time in years.
The most memorable line in the movie is this:
“The greatest trick the devil ever pulled was convincing the world he didn’t exist.”
Apparently, the inspiration for it came from French poet Charles Pierre Baudelaire.
But what if the film had been written today?
What inspiration could Oscar winning screenwriter Christopher McQuarrie have drawn upon do you think?
I think he would have looked to the world of marketing.
No doubt about it.
Judge for yourself:
“The greatest trick the devil ever pulled was convincing the world people don’t buy what you do, they buy why you do it.”
I’m right, aren’t I?
Flip ya for real I am.