When people think of marketing, they often think of this stuff:
⭕ Social Media
They see marketing exclusively through the lens of communications.
But promotional tactics are just outputs of a much bigger, much more important, marketing process – the small tip of a much larger iceberg.
Beneath the waterline of good communications you’ll find:
⭕ Brand strategy
This is the 90% of marketing most people don’t get to see.
But it’s the work that gets done in advance.
And the work that goes a long way towards getting the right message…
To the right person…
At the right time.