Want to get better at marketing?
Assume no one cares about your product or service.
Even if you’re selling the best thing since sliced bread, the people you’re trying to sell to couldn’t care less.
They have their own problems to worry about.
But here’s the thing:
When you take time to understand those problems…
When you focus on ways you can solve them…
Those people who couldn’t care less, tend to develop a funny habit…
Called buying.