In real life people don’t care about brands.
They don’t love them.
They don’t want relationships with them.
They don’t while the hours away pondering some greater brand purpose.
In real life people go for brands so they can avoid wasting time and energy thinking about them.
Then try my weekly newsletter. Every Friday afternoon I’ll send you one practical positioning tip – so you can make your products easier to understand, easier to remember and easier to buy.
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Once a week, straight to your inbox.
(You only need your email to subscribe)
You only need your email to subscribe.
You only need your email to subscribe.