If you want to sell stuff, getting on the same wavelength as people in your target market is important.
Think of it like turning the dial on a radio.
You move the dial until you’re tuned in to what’s being transmitted.
Sometimes the signal will come through loud and clear.
Other times the signal may be weak and distant – perhaps even difficult to understand.
But the signals are there.
And they’re being broadcast 24 hours a day, 365 days a year.
It’s your job to find them.
And to listen.
Very, very carefully.