Too many companies undervalue the power of creativity.
And often the people who deliver it.
Strong brands are different…
They place a premium on creativity and creative people.
Because they understand this:
Creativity makes marketing more effective.
Which means they make more money.
Bill Bernbach said it best:
“It may well be that creativity is the last unfair advantage we’re legally allowed to take over our competitors.”
He was talking about advertising of course.
But why stop there?
When you could inject creativity into every experience with your brand…
And watch your profits grow.